How does search Engine Optimization impact our business positively?

Please anybody tell me the effect of search engine optimization on our business.

SEO can help you better target clients that is along your site niche if done correctly. Also the long term organic rank of your site will be pretty much go up steadily and the site having greater value across all network sites. Of course, you should select the best method for SEO depending on the projected growth and quality of the site your trying to promote...

In a nutshell, what designer stated is spot-on.  If a business wants to be able to compete online, it needs to have a presence on search engines to generate more visits to the specific website that each conducts business in.  More visits means more potential income for the business.  To me that's a definite positive! :)

I have a client who had a website that had been around for 8 years. They had never ranked for anything and never got a single lead by email through the website. That all changed when SEO was applied.