ventureskills
Fri 9 March 2007, 09:08 am GMT +0100
To echo what has already been said...
If your selling products, you should be able to be contacted, by mail, phone, email and so these details must be on-line even if you get a few prank calls :)
You should include an about us page, include photos anything to impress how trustworthy you are and it shows your open
Make sure you have unique content to go with the products, got a great product write about it, people buy products only if they feel the information and support is there. Knowledge bases are a good idea, but only if you have the content to fill it.
Landing pages & mini sites - are great but rememmber to brand in a similar way to your main site, consistency of a brand is important.
Finally go with what makes you comfortable.
If you like the whole web 2.0 look then this article might help
http://www.webdesignfromscratch.com/web-2.0-design-style-guide.cfm