New Google Adwords Editor

Hello,

Just got an Invite from Google to use the adwords editor:
http://services.google.com/adwordseditor/

A nice (and fast) tool to maintain your Adwords campaigns via  the desktop. The bad thing is that I can't find additional features. (If I compare this application with the ADwords Web Interface)

Even that it doesn't have new feautures, it sounds cool.

BTW how many thousands BETAs are running by google right now? I guess a LOT :)

I think everything is BETA by Google, sounds like a general strategie

As we are talking about strategies, I think a key part of their strategy is the 'invitation' thing.

That thing makes a lot of free advertisment (check forum posts about invitations) and make the user thing that it is so important to get into their program.

yes right, and it will keep the inactive users outside (at the beginning)