ppl

In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who don't sign up.A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email address, or it may involve a detailed form covering multiple pages. One risk to the advertiser is the potential for fraudulent activity by incentivized 3rd-parties or marketing partners. Some false leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.

what do you think?

Yes, you are right and it is more beneficial for the owner as compared to PPC.

Pay Per Lead. Ya it exactly mean the advertiser only pays for leads generated at their destination site.Beneficial to the owner in case if he approves the PPL