Social Advertising on Facebook

Facebook is used by over 500 million people.  This audience potential is pretty high, whatever your targeted demographic may be.  

Typically, ads on Facebook are run daily, and according to the model you?ve chosen; whether it be CPC or CPM, and are set within a maximum daily budget. (The maximum daily budget is a benefit because it disables the challenge of accidentally overspending.)
Overall, setting up a facebook ad is quick and simple , and as stated before there are two methods to go about obtaining traffic.  These are Cost Per Click (CPC) or Cost Per Thousand Impressions (CPM).  A great thing about these forms of traffic is your ability to choose a range of options when setting up your advertising account that can target ads specifically to either as direct or as broad of an audience as you would like.

These targeted ads usually appear on a small box in the right sidebar of Facebook pages, displaying information, an image, link, and promotions to the chosen destination.
What Should Be In Your Ad?
Your ads can be made up of a URL; which could be your Facebook page, a website/blog, or any landing page, an ad title (the max being 25 characters), the body text of your ad (the max being about 135 characters), and an image.  
Regarding the image, it?s best to choose colors that can attract people to click your ad, but not being too bright or tacky as to offset a potential customer?s interest.  The good thing about content and images is that Facebook attempts to make it easy by making suggestions via the link it provides.

Customizing Your Ad:

Getting specific in an Ad is all Facebook Advertising is about.  The trick is to be as targeted as possible to ensure better results.  This can be done by configuring your targeted area based upon area and audience.  Since Facebook is worldwide, you can zero in upon things such as location (country/city), age, their gender, marital status, languages, interests, existing Facebook Friends, and other factors.  A great thing about Facebook is it gives you a running reach of your ad; depending upon the demographic you chose, and also makes suggestions for budget/cost.  Ultimately, organizing and managing this aspect is based upon what budget is going to be best.

Is Facebook Worth It?

The ROI in Facebook is dependent upon the nature of the product and the targeted audience.  A methodical approach should be implemented, like testing, adapting accordingly, and making necessary changes as you see better results.  Doing these things is essential if you want to achieve success in any kind of paid traffic medium, especially in Facebook.


It?s important to keep in mind that Facebook is still social media, and so marketing efforts should be information and value driven, because the goal is to appeal to them not to ?hard-sell?.


http://www.internickmarketing.com/forum.php

face book is a great social network,, which most of the people do have its account.. it is quite famous all over the world, so many a great crowd have been registered on it for different purposes, there must be some people they are really searching for your brand and services.. so it is better to promote and use facebook to reach them.

Facebook really works when is comes to online marketing. By reading your post I got many more points that I can implement.

Facebook is the best social media to drive lots of traffic to your website.. It is very effective and very efficient. It is very useful to use Facebook for your website promotion.

one more thing i would like to share that in face book it is very easy to do Geo targeting,,,, i have tried and i got good results..

Facebook is a great place for internet marketing..I can really get you traffic...Really worth advertising....

So many people suggest facebook advertising, i think i will try it soon.

i my self love to use facebook, because it allow many marketing option,, and specially we can reach to our targeted customers,, it means FB alos allow GEOtargetting..

yeah I think it's pretty effective only if you have the right approach. As a facebook user like me, I just ignore the most ads because they don't have appeal.

one great thing more in facebook, is it allow us multiple option at once , to promote and past our links in.. on different walls, discussion and many more things... this is really great..

Face book is quite helpful to promote any website, it is one of the best social media site that can provide lots of traffic.

this is great growing media through which we can promote your website very easily,,,, and can reach our targed customer from a great crowed of people from different geographical locations..

No wonder everyone loves Facebook. With all the things it can offer.
You do not have any reason to stay out. ^_^
Social Networks play big part on the internet world. Optimizing them is a great idea.

People love talking about themselves... it applies to virtual world as well... by putting their interests/activities in their FB profile, people let marketers target a specific audience with FB Ads... which is much more effective than many other marketing alternatives.

Great!

With so many people signed up for a Facebook account it is no wonder that these ads do work.  They can catch the attention of many people.

I have never done facebook advertising, How much does it cost?

Great nick... excellently written.. .
Covered almost all topics on FB ads... will be really beneficial for new bies who are interacting with fb ads for the first time!!

facebook ads dont appeal to me. i just ignore it.

Yeah google PPC is better.

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