about kei

Kei stands for keywod effectiveness index. the best keywords are those that have many searches and that don't have much competition in the search results. Actually it is a formula which states that ???number of monthly searches??� squared divided by ???completing pages??�. It is used for calculating value of keyword phrases that target the blog or website.
When KEI was first developed, it was easy to say that a KEI figure of over X or Y made the keyword a good one. Because the SEO industry has grown, and because there is an enormous amount of content now published on the Internet, all jostling for space in the SERPS (search engine ranking pages), it's better to view KEI as a relative figure, particularly when looking inside a niche. In some niches a KEI of 10 might be the highest number you see. In others (particularly when working with Google data with higher search counts), you might see a KEI figure in the millions. Remember, it's all relative.

Example:
suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword, this value can be obtained by using google adwords keyword tool. Then the ratio between the popularity and competitiveness for that keyword is 486 * 486 divided by 214,234. In this case, the KEI 1.10.
The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top.

I could see two result for single keyword.

For example if i typed "windows vps" keyword in google adwords keyword tool, it shows 2 search results.
1. Global monthly search
2. Local monthly search.

Both have different values, Which one i have to take for calculating the KEI. Can you help me in clearing my query.

You should give more preference to local monthly searches.

Thanks for explaining KEI.

Thanks for sharing such type of valuable information regarding kei.

Many thanks to you.

[Guest]

[62.814]

Googlebot