AdSense beta testing third party tracking in image ads

Selected members have begun to receive an email from Google about the new third party tracking AdSense beta they will begin testing. This is a true beta (there were some publishers questioning if it really was from the AdSense team....








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It seems that Google tries to be more secure for the advertisers.

I liked this part mostly :

To track the performance of a campaign, 3rd parties ad-servers may place a cookie on users’ computers to capture standard web traffic information such as time, date, IP address and browser information. Rest assured that the 3rd party ad-servers will not rent, sell, or release user information. All data collected by these 3rd-parties is analyzed in aggregate to track advertising campaign performance and is not tied to specific users. Google will not have access to the information that is collected.

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