25, October 2014

What is CPC- Know everything - webmaster forum

Webdigity webmaster forums
[ Home | Help | Search | Forum's Shop | Archive | Login | Register | Webmaster Directory ]
Webdigity Webmaster Forums  >  Monetizing your site  >  CPC programs
Topic: What is CPC- Know everything
« previous next »
Pages: [1] Print
Instabuck - The easy way to sell digital products online

Author Topic: What is CPC- Know everything  (Read 1393 times)
I love Pokemon
Posts: 13
150 credits
Members referred : 0

« on: Jan 06, 2013, 12:51:41 pm »

Pay Per Click Definitions

Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.

The pay-per-click advertisements are usually displayed with the advertisement from the highest paying bidder in the top position. Navigating the complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigating the Pay-Per-Click marketing model.

Bid - The amount that an advertiser is willing to pay for a click on a specific keyword.
Budget - The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
Clickthrough Rate (CTR) - The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
Conversion Rate - The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.
Cost Per Thousand (CPM) - The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer's subsequent actions.
Delisting - The removal of a listing as a result of inaction or poor performance.
GeoTargetting - An advertisement targeted at a specific geographical region, area or location.
Impressions - The number of times an advertisement is viewed by web surfers.
Keywords - Search terms or phrases that are related to an advertisement or ad copy.
Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
Linking Text - The text that is contained within a link.
Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
Rank - How well a particular web page or web site is listed in a search engine or advertising results.
Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
I love Pokemon
Gender: Female
Posts: 13
78 credits
Members referred : 0

« Reply #1 on: Jan 15, 2013, 08:28:20 am »

appsontapp your post is very good. thanks
World Wide Whale
Posts: 156
964 credits
Members referred : 0

« Reply #2 on: Apr 24, 2013, 07:30:32 am »

Thanks for sharing these terms.. It would be easy for us to understand the meaning of these words...
Hehe. I made your website....
Posts: 85
670 credits
Members referred : 0

« Reply #3 on: Jun 18, 2013, 10:11:33 am »

It stands for "Cost Per Click", in a PPC campaign the CPC is how much you pay when somebody clicks on your add.
Trackback URI for this entry : http://www.webdigity.com/trackback.php?topic=16521
Bookmark this thread : Digg Del.icio.us Dzone more....

Instabuck - The easy way to sell digital products online
Pages: [1] Print 
Webdigity Webmaster Forums  >  Monetizing your site  >  CPC programs
Topic: What is CPC- Know everything
« previous next »
Jump to:
User Area
Welcome, Guest. Please login or register.
Did you miss your activation email?
Oct 25, 2014, 02:40:17 pm

Login with username, password and session length

Donate to our community, and get a permanent link back to your site!

Donate to our community, and get a permanent link back to your site!

Forum Statistics
Total Posts: 81.357
Total Topics: 14.445
Total Members: 30.294
Tutorials : 58
Resources : 929
Designs : 395
Latest Member: jemin

311 Guests, 2 Users online :

12 users online today:

Web Design Gallery · Whois Lookup · Pagerank · Tag Browsing · Lo-fi version · Syndication · Webmaster forum history · Advertise
Developed by HumanWorks © 2005 - 2014 Webdigity webmaster community · sublime directory
Webdigity Webmaster Forums | Powered by SMF 1.0.12. © 2001-2005, Lewis Media. All Rights Reserved.