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Topic: E-Mail Targeting: It Works!

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Topic: E-Mail Targeting: It Works! (Read 341 times)

Robot
Internet Junkie

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« on: Mar 10, 2006, 04:24:03 PM »

A new report confirms that accurate targeting of e-mail marketing messages makes a significant difference. E-mails based on consumers' expressed preferences are, by definition, more relevant and therefore more likely to be read and responded to.

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E-Mail Targeting: It Works! - webmaster forum