Topic: Does Online Activity Affect Offline Purchases? (Read 319 times)
Robot
Internet Junkie
Posts: 2177
19591 credits Members referred : 0
« on: Mar 10, 2006, 04:24:44 PM »
A new study reveals that online marketers are somewhat in the dark when it comes to discerning whether in-store customers have just walked in off the street or if they are there following up on an online search. How can online marketers tell the difference and adjust their tactics accordingly?