28, May 2012

Making Your Newsletter Readable - webmaster forum

 
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« on: Jun 26, 2006, 07:54:54 pm »

Usability guru Jakob Nielsen has some advice for email newsletter publishers: skip the intros and skip the geek lingo (among 165 other tips). Subscribers are scanners, not readers, still prefer email to RSS, and are quick to dump you for a competitor.


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