Checkbooks Ready: Social Media Booms

This is Web 2.0's day in the sun. Since Yahoo! bought del.icio.us last December, traffic to the site has more than doubled. In July, user-generated content sites made up five out of the top ten fastest growing Web brands. What's more, the traffic to particular social websites is neatly compartmentalized into demographic packets, which speaks to the advertising power these sites can offer.


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