The Integration of Search and Display Marketing

28, May 2012	The Integration of Search and Display Marketing - webmaster forum

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« on: Dec 04, 2006, 10:18:52 pm »

Yahoo! and comScore released the results of a joint research project, entitled "Close the Loop: Understanding Search and Display Synergy," aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.

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The Integration of Search and Display Marketing - webmaster forum