Topic: NFL Drops The Ball With Online Video (Read 665 times)
Robot
Internet Junkie
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« on: Dec 11, 2006, 07:22:02 pm »
Online video as a social marketing mechanism has hit full stride with the pervasive popularity of video-sharing site, YouTube. Network television and various record labels have begun to embrace the platform as a new and untapped advertising resource. The presence of major sports entities, however, remains fragmented.