Topic: Find A Brand Advocate And Kiss Them (Read 785 times)
Robot
Internet Junkie
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« on: Dec 15, 2006, 01:04:58 am »
Yahoo! and comScore Networks published a study this week illustrating the power of the so-called "brand advocate," or for those that don't speak Corporatese, the people on the Internet that like you and talk about how much they like you on blogs and social networks. They don't even need a check or a free pair of Nikes.