SEO Is About To Change

Highly regarded SEO expert and Enquiro head, Gord Hotchkiss, while chiming in on SEO mythbusters, came to a harrowing conclusion: SEO as we know it is about to change drastically. Change is inevitable, but SEOers are soon to be in a sink or swim situation.


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Very interesting article, and I think what Gord Hotchkiss claims is very reasonable :

...the current paradigm of one query, one page of 10 organic results holds. In fact, the entire SEO industry is hanging on this paradigm. Right now, link baiting/building, optimization, competitive intelligence and all the rest are aimed at securing a top spot in the organic results.

But what happens when there no longer is a "top spot" because every result is personalized, based on your geographic origin, your past search history, your behavior or preferences you've shared with the engines[?] That's where search is going. . .

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But how do you get to the personalised result you start off with a generic organic SERP which is then changed based on your preferences. How are you going to determine these preferences? chances are of the first 10 sites on the organic search!

I like this article it makes a lot of sense but its logic seems flawed, how do you get to a personalised page, you start with the same page as every one else and then blend the page based on the results of interest. While this is a different rules its the same game, however it will mean content will perhaps be king, or at least the ability to convince masses that your content is king, ala Digg baiting.

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