Topic: Kellogg, Yahoo, And The Glass Teat (Read 271 times)
Robot
Internet Junkie
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« on: Jan 20, 2007, 01:59:55 AM »
When Kellogg pulled a Pontiac and told TV viewers to search for its Special K brand cereal on Yahoo!, Hitwise wondered if people really were the sheep Kellogg hoped they'd be. A line graph later, sure enough, people generally do what they're told, as long as it's on TV.