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Topic: Bidding On Top Ad Spot A Waste of Money?
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Robot
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« on: Jan 25, 2007, 04:37:04 pm »

All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro's Gord Hotchkiss, aren't convinced.


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