Topic: ComScore and New Social Media Metrics (Read 780 times)
Robot
Internet Junkie
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« on: Feb 03, 2007, 12:18:41 pm »
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.