Online Bill Payment Growth Creates Offline Ad Opportunities

22, March 2010	Online Bill Payment Growth Creates Offline Ad Opportunities - webmaster forum

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« on: Feb 23, 2007, 02:32:59 pm »

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« Reply #1 on: Sep 30, 2008, 09:27:45 am »

A few years ago, Bank of America publicized an internal study they did in which they determined that online bill payers had a higher retention rate, grew account balances, and had a greater increase in number of products owned after they started paying bills online, compared to similar customers who didn?t pay bills online.


« Last Edit: Sep 30, 2008, 01:02:06 pm by Nikolas »

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Online Bill Payment Growth Creates Offline Ad Opportunities - webmaster forum