Please help me increase my convertions

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Recently I've launched Clickbank contextual script which is a product for clickbank affiliates. The product is a very good one, and does much more than any other competitive product.

But as I am new in this "information product" market I am not sure if I seted up my sales page right. Can you please help me increase the conversions of this product? What should I change to this site?

Do you think that a mailing list or an affiliate program would work for that kind of site? Should I join clickbank's marketplace to market it more? Ok sorry for making so many questions

I will really appreciate any feedback on this.

I would say that clickbank would be the perfect place to promote your product. If you are looking for someone to make you a better sales page you might want to hire someone over at the warrior forums.

1) include screenshots on the page
2)Buy now button at the top
3)Offer an affiliate scheme, make it worth their while 10% of sales
4)Spend a $100 dollars on advertising (if you can afford this)
5)Look at where your competitor is marketing and follow suit, remember your product is as good and half the price
6)Write an article on how to effectively use clickbank and how contextual advertising produces far better results. Through out the article include links to buy your script.
7)Promote article as a separate entity to the site.
8)Create a screencast demo of the admin area, as a tutorial, place it on you tube, with it embeded on your main page, make sure the video includes your URL.
9)Remember this great price is a limited offer, set a date for the price to be raised, and make sure everyone knows.
10) Tattoo your site name to you backside and moon at every opportunity (please don't do this)
11)Start a newsletter with tips about Clickbank include your software etc, offer a free copy to a lucky subscriber.
12)Write a song about how good your script is, and send it via a viral email campaign (only do this if you can sing)

Need more hire a reputation management specialist does very good mates rates lol

First look as someone who doesn't know you or your script - Oh man, not another of those one page come-ons.

There are many copywriters who love the one page sales letter. There are also many, like me, who have come to associate them with scamsters and get rich quick schemes.

If it were my product, I would build a site around what ClickBank is. Trust me, it's hard to find a simple explanation of this is what ClickBank is and how it can be used to make you money. All I could find were forum posts comparing revenue and talking about placement and the e-books for sale that promised to help you make a fortune using ClickBank. Put a handful of informative how-to type articles and sprinkle in screen shots and other references to the script. Along the lines of ClickBank allows you to do XYZ from their admin area, but with CCS, you have the power/ability (some strong action word here) to also do this, which current customers have used to increase their ClickBank income by as much as <some percent> or say that all of our current customers have enjoyed increased revenues after implimenting CCS. Ask your customers or use your own results here. Don't exaggerate, use legitimate numbers. If the number is excessively high maybe not use it as it might look suspicious.

IMHO, I think the days of one page sales letters as a successful marketing/promotional strategy on the web are coming to a close. While there are many excellent products and services being offered this way - there are just as many, if not more scams being sold this way.

One thing about your letter; I like that you used Dear visitor instead of Dear Friend. As a rule, Americans don't care for being addressed as Friend when they are being sold something - something used car salesman/slimey about it. Though, if you keep the sales letter approach, maybe change it to Fellow ClickBank Advertiser (longer yes, but quickly identifies who you are targeting and also makes you one of them).

Overall, the letter does a good job selling, but does have a few things I would be glad to fix for you.

Since you are dealing with webmasters, I think it might be better to not have clickable ads on the front page - maybe a non-clickable image instead. As is, it makes it look a bit like you would rather I click on your ads than buy your product.

[After]

IMHO, I think the days of one page sales letters as a successful marketing/promotional strategy on the web are coming to a close. While there are many excellent products and services being offered this way - there are just as many, if not more scams being sold this way.

Separating your site from scam sites is important, though I disagree with the idea that 1 page sites are becoming less successful. The key on a sales page is:
1) Create a hook
2) Present the facts
3) Present the emotion

Part 1 is actually best done away from the site for example YMC idea of explaining Clickbank I think is counter intuitive on the site, your after people who are using Clickbank. However having a second site which discusses what/how etc with unsubtle links back, offers you a much greater chance of hooking customers.

2) The facts well use KISS don't feel the need for marketing guff, or most of the nonsense copywriters suggest, a fact sells more then words.

3)Having said that emotion is a huge part of the deal words such as "limited offer" "must buy" etc, cause an emotional response that often overides responses caused by facts. But you only want to use this After you have given the facts. One exception to the rule is the Buy now button at the top of the page, for people who are already aware of what they want.

So try making a second site (or mini site of the main domain)
Which explains clickbank and why it is good thing to use
Explains why contextual advertisement is good when combined with clickbank

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Those tips are great

I have to study those a little and apply them in the site.

Thank you so much for your help

On some of the copywriting forums, the threads on the effectiveness of the one page salesletter are often the longest and most heated discussions on the site. How good for Nick that Tim and I come down on opposite sides of this issue - he gets both sides.

After I posted I too thought it would be useful to have a separate "how to" style site and the main sales site. Adds work, but also adds visibility. Tim does have a point about diluting the message - but, I think the one page salesletter converts better with less experienced customers (no statistics to back this up, just my opinion), as more experienced folks are becoming ad-blind, I think they are also becoming put off by these letters. I suspect the experienced webmasters will come to the site to buy their minds already made up.

I suspect as more folks begin to use the script, they will start selling it for you by word of mouth and only go to the site to make the actual purchase. Since your product is something of a new concept, I would push a bit stronger the key phrase "Adsense alternative". I see folks searching for that all the time.

I would also suggest you implement the rule of odd (OK, I just named it that  ), with your satisfied customer quotes, you should always use an odd number i.e. 3 or 5 rather than 2 or 4.

I do agree with Tim about sticking to facts and leaving the flowery stuff out. Webmasters as a whole are more mathematical/logical in their thinking and will respond to specific details better than pretty words and emotion alone. But, that said, too many are claiming "1,000% increase in income", "How to Make $4,000 a Month", etc. Whether true or not, it begins to appear a lie - too good to be true. Yes, folks are falling for it everyday. But, again they are most likely not among your target audience.

Tim mentioned that your target audience is current ClickBank users. I would say that for the bulk of your customers that's true, but you should also chase folks like me - who know they need to diversify from Adsense, but just don't know which program to choose and those looking for Adsense alternatives (those who have been banned, simply don't like Google, or don't know what alternatives there are).


Funny Tim that you mention about flowery stuff copywriters use, one of my clients is giving me fits because he wants all flowery stuff and no or limited facts and I'm the one that keeps pushing putting in the facts in.

lol, I spend hours chasing around trying to remove flowery bits from press release, we use two copywriters, one is a Technical writer the other is an English student.

I will let you guess which I have the problem with, and I'm sure with some demographics flowery writing works but in webmaster circles on the whole they will draw 1 of 2 conclusions
1)You are trying to bull them and you don't have a clue
2)Never read all of the article to know if it was number 1

That said chasing all users is always good advice, the second niche site with more general clickbank info and a good article on why to use Contextual advertising would seem to be the way forward.

On the sales I can produce figures though small so not really reliable,
We promoted a company selling computer games in particular 1 game we set up 2 sites, one a fully fledged mini site with hints & tips, screenshots etc, the other a single page site with a single message 25% off the game.

Now both had the same offer, the single page was the one that made any sales, though the second made us more money (we sold the domain for a profit).

Either way 2 sites are better then one

Read something all the way through??? Webmasters do that? It's not in a geek's nature to read everything through.

Flowery writing in press releases? Sounds like your English student needs more journalism classes.

I'm afraid it was the year in the states that did it
On return she changed from technical journalism to English language and journalism

However when her head is not in the clouds she is a fantastic writer

[contextual clickbank script]

This thread is becoming very interesting. I guess after a few posts we will have a better conclusion

Now regarding this project I have a little problem of time, as we just got a major project which will eat my time for the next couple of months. Anyway I bought a domain which I want to use as a blog for monetize techniques which will of course be used to promote this product.
The problem is that I don't really have time at this point to start this site, so I will hold it for a while.

For the moment I've started with adwords, and I am trying to optimize my campaigns to get some customers.

Regarding SEO I think I made a mistake. I chased contextual clickbank script which is a query that already have my site in the first page, but I don't see any traffic coming from there. I guess I should go for adsense alternative (at least I have this on the adwords campaign for the moment)

As there is luck of time, and I am not able to code an affiliate system right now, I think I may submit the product to clickbank. After all the risk with them is just $50, so I will go for it.

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BTW I've just added a top header image, which is a link to the order process.

Do you like it?

I like it but I would have the paragraph text as text, helps with search engine rankings and accessibility, also you might want to remove the hover attribute as it looks silly

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I've just removed the hover on images

Today I had some spare time, as my new project delayed a little so I have added a gateway for Clickbank and submitted the product there.

Hope they will approve it, so that Clickbank affiliates can promote it too. BTW Mind_nl this will be your first affiliate as I signed up with them under your id

Hey, I'd recommend you focus more on benefits instead of features like you do in your sales letter. 

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