13, May 2008

Double or Single opt-in? - webmaster forum

 
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Topic: Double or Single opt-in?
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« on: Apr 09, 2008, 11:37:44 PM »

Hello all,

What are your thoughts on double or single opt-in for people signing up for your newsletter.

Barb.
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« Reply #1 on: Apr 10, 2008, 12:29:16 AM »

maybe you can describe what you mean with double opt-in?


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« Reply #2 on: Apr 10, 2008, 12:15:47 PM »

By double opt-in I mean when a person signs up for my newsletter, they then get a confirmation email that they have to confirm their subscription.
Apparantly this is supposed to be a lot safer, but it seems a lot of marketers are using single opt-in without the confirmation email being sent.

I have actually just gone into my account in Getresponse and found that I cannot change my campaign from double opt-in to single opt-in so I will have to stick with it for now.

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« Reply #3 on: Apr 10, 2008, 12:21:30 PM »

By double opt-in I mean when a person signs up for my newsletter, they then get a confirmation email that they have to confirm their subscription.


In many countries is this a requirement because of privacy


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« Reply #4 on: Apr 10, 2008, 06:28:35 PM »

I can't think of a country where double opt in is now not a requirement so the simple answer is its essential Smiley actually I can think of one Nigeria

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« Reply #5 on: Apr 12, 2008, 08:34:28 AM »

I can't think of a country where double opt in is now not a requirement so the simple answer is its essential Smiley actually I can think of one Nigeria
I'm sure there are more in the carabian see Cheesy


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« Reply #6 on: Apr 12, 2008, 04:47:56 PM »

Even if you could use single opt in mailing list, you would be exposed. Think what could happen if a competitor of yours used a script to register hundends of members without their permission....

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« Reply #7 on: Apr 12, 2008, 09:47:46 PM »

I would always bite the bullet and put the extra time towards making it double-opt-in. People have ran into enough of those already, that I think they're fine with it.  Plus, as Nik puts it - its very good to stop competitors from giving you a bad name.  Finally, your local laws (especially if you work anything out of the USA - think 'Can SPAM Act') play a big part, actually. Smiley
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