Do webmasters need sales training?

Do you lose deals because you timore sales skills? Is marketing your focus and you have trouble closing deals? Is the market too competitive to go after anything but referrals?

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I think we do need some sales training, although, I think more on the marketing aspect. I don't have problems sealing deals or anything, more of getting the message across is more to it...

If Nik says it is OK, I have some great posts to share on messaging. Alternatively I would be happy to help you craft a clear message pro bono.

Some immediate advice:

1. Ask your clients why they work with you. Remove any assumptions and ask them what made them decide to hire you and what they like most about you.
2. Craft this into a clear set of triplets. Build 3-4 sets. Example: I worked with you beacuse you built me an easy to follow site that looked great and was up and running in no time = Clean, attractive, fast.
3. Take these triplets and build them into powerful sentences. Have a few. When you talk to prospects use one. Wait for responses...and use another...look for one that hits a core then start asking questions!!!!

Look, the last part of the sauce is paying attention and LISTENING!!! When I start my webTV show I will let you know,

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Yeah those are great tips, although I am not quite new to writing sales letter or sales cover... The concern is on how to actually go through sales leads, getting them to pay attention and gain their trust... I have a contemporary approach in my business and that is to deliver the best always and finding a compromise if all else fails... Thanks for the tips though, it would add up to my considerations the next time I think of putting up a message across...

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Are you talking about webmasters, or web designers? I don't think that webmasters need to know anything about sales on the other hand a designer/developer requires to have a good portfolio instead of knowing how to make a sale. Of course some sales lessons wouldn't harm but I think your work is more important.

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