Search Result Personalization and SEO

The future of SEO is in jeopardy! What are we gonna do when searches for a certain key phrase start turning out different results for everyone on the same search engine and even on the same computer?
Due to web search personalization a search for "Internet Marketing" on Google for example, will not necessarily turn out the same results for you and for me. Search engines 'learn' what you are looking for. With implications of A.I. Google can better determine what an individual searcher is looking for and will bring up different results for everyone who has search personalization activated.

Where does that leave us, the SEO people? Basically it leaves us out in the rain! We can no longer check the first result pages for a keyword or key phrase to see what the competitors did to get that spot since the first page for me does not necessarily mean that everybody else has the same first result. But before i go into details here; the wheel already has been invented, read the article below.

http://www.evancarmichael.com/SEO/1279/Personalization-of-Search-and-its-implications-for-SEO.html

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Thanks for sharing, will read more into that a little later...

I am not too concerned. I check results daily with Google turned off and on for a multitude of websites and the difference is very slight. A lot more people will have to acquire Google accounts to make a difference worth being concerned about.

I think number of bookmarked or personalized links will be major factor of SERPs soon. It's bakclinks and traffic now, soon it will change.

Thanks for sharing this. This is a big step in SEO and it's true that the evaluation will differ from now on. Certainly we will have only traffic to evaluate, not rankings.

So if traffic will be evaluate and not the rankings it there will be no more quality posting and submissions . And expect more spammers.

I agree with Tucson. Compared with the total number of people who use Google everyday, very few will do so while logged in so I don't think it will end up having much effect. Of course it all adds to Google's already massive knowledge about us...

It really makes no difference - statistically, with millions of people online, a 'good' site will be seen by more than a 'bad' site regardless of the technology used to filter the search results.

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