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Make A useful Google AdWords Campaign? - webmaster forum

 
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« on: Aug 17, 2009, 06:55:34 pm »
How Do I Make A useful Google AdWords Campaign?
I am running a campaign with Google Adwords, and my daily ad cost is more than the income. How could I reverse this? I want to make more than I spend on advertising. Any thoughts?
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« Reply #1 on: Aug 18, 2009, 11:12:24 am »
It requires a lot of work. First you need good metrics to know which campaigns/keywords make you money. Then you can try optimising your landing page.

Adwords is an area that needs expertise, as there are plenty of ways to optimise a campaign. But in general you need money in order to test things out.
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« Reply #2 on: Oct 11, 2009, 12:04:34 pm »
what is the most searchable keyword in adword.
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