28, May 2012

Yahoo & Google Testing Pay-Per-Call Ads - webmaster forum

 
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Author Topic: Yahoo & Google Testing Pay-Per-Call Ads  (Read 1770 times)
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« on: Dec 03, 2005, 08:50:36 am »
I found this article very interesting... here is a quote from it...

Quote
Internet giants Google Inc. and Yahoo Inc. are testing a new form of online advertising that encourages people to pick up the phone rather than click on a link, lending credibility to the "pay-per-call" ad model.

http://cnews.canoe.ca/CNEWS/TechNews/BizTech/2005/12/01/pf-1332313.html

What else are they going to think of next? Would you use this service? I think that this would benefit larger companies...
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« Reply #1 on: Dec 03, 2005, 12:16:26 pm »
I am not sure if this is going to work.

After all the small advertisers (who are the main income of the advertising industry) will be unable to pay so much money for pey per  call actions.

Also it is difficult to have real persons 24/7 waiting for calls in the company...

By the way this form of advertising has started by another small company this year. If I'll remember their name I will post it here.
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« Reply #2 on: Dec 03, 2005, 12:38:18 pm »
I would never pick up my phone and call a number like that.

If I wanted something so inconvenient, I would find a phone book.
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« Reply #3 on: Dec 03, 2005, 12:41:44 pm »
Hehe. You are right!
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« Reply #4 on: Dec 03, 2005, 04:53:13 pm »
You are right, I would rather email if I really needed something.
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« Reply #5 on: Dec 03, 2005, 05:00:57 pm »
Of course there are many types of businesses that would benefit from this.

I say that because there are a lot of companies that use the same model in the television advertisments.
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« Reply #6 on: Dec 03, 2005, 05:03:50 pm »
That's right, but television is a whole different thing than internet.

The internet consumer wants results after 3 clicks. Telephone is very far beyond that...
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« Reply #7 on: Dec 04, 2005, 12:19:31 am »
Good luck with this.  Many internet users are still on 56k with only one phone line.
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« Reply #8 on: Dec 04, 2005, 12:34:22 am »
Quote
Good luck with this.  Many internet users are still on 56k with only one phone line.

Correct. Even in so cal, I know a whole lot of people that would never consider using a service like this for just that reason.
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« Reply #9 on: Dec 12, 2005, 05:00:22 pm »
If I wanted to call somebody, I could use a classifieds paper.

I don't think that this will work

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« Reply #10 on: Dec 12, 2005, 05:07:34 pm »
*what's a phone*

lol
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« Reply #11 on: Dec 12, 2005, 05:10:33 pm »
Quote from: wineo on Dec 12, 2005, 05:07:34 pm
*what's a phone*

lol

LoL. It seems that the 'digital age' has no interest in the tradditional tools of the past....

Maybe this pay per call thing will be fine for my grandma Smiley
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« Reply #12 on: Dec 12, 2005, 05:19:40 pm »
hahaha... that and morse code!
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« Reply #13 on: Dec 12, 2005, 11:08:59 pm »
I'll just use skype.  Tongue
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